Hello. We’re Borders Perrin Norrander. A creatively-driven, full-service agency headquartered in Portland, Oregon.
We help brands punch way above their weight.
Pedal down. Pulse up.
K&N invented the high-performance air filter back in 1969. Forty-six years later, we catapulted the brand into the spotlight with its first adrenaline-pumping, multi-media campaign.
BPN is outstanding at linking consumer research and insights to strategies and creative that ultimately builds brands and drives results.
One tough mother.
Few brand campaigns in marketing history are as distinctive, ownable and enduring as Columbia Sportswear’s. Equally few can boast results like Columbia’s: Sales growth from $3M to $1.6B at last count.
It does good things.
Billions of Lottery dollars go to jump-starting economic development, funding education, developing state parks and restoring Oregon's watersheds. We make sure Oregonians appreciate all the goodness they get from their Lottery.
BPN understands the heart and soul of our brand and works diligently to bring it to life every day. Their award-winning creative work has kept the Lottery in excellent standing with the citizens of Oregon, and their expertise in media planning and buying ensures that our messages reach the right audience at the right time.
Tested on the track. Trusted on the road.
How do you reawaken a proud, old brand with declining sales and propel it to #1 for the first time in its history? By striking an authentic emotional chord with the category's true believers.
Our eight-year run as AOR for the Oregon Lottery’s gaming business yielded a bumper crop of hilarious work. But all that fun-and-games generated rock-solid results: Lottery sales rose an average of 3-5% each year, and hit the $1 billion sales mark for the first time ever.
Oregon Lottery Games
I’ve hired BPN more than once in my career. Their marketing and media expertise, desire to create breakthrough creative and tireless work ethic has helped build many successful brands over the years.
When you’re a challenger brand with a budget dwarfed by your competitors, you need out-of-the-box thinking to win. Our approach for PEAK? Spike their engagement levels with hundreds of millions of earned impressions from one highly-integrated multi-channel campaign.
From the vault.
BPN has helped countless brands punch way above their weight, bringing a level of sophistication and wit to clients whose budgets may have been small but whose appetite for bold work was anything but.
BPN reinvents itself every 10 years or so and each new era gets better.