Crescent Tools are serious about on-the-job performance, so we put their best products in action. But we also know tradesmen enjoy some on-the-job fun, so we delivered insightful moments of amusement too.
We are very pleased with how well the campaign is going. BPN did a fantastic job utilizing end-user insights to develop creative that far surpasses industry benchmarks in terms of engagement and completed video views. They know our user very well and leverage those insights to make truly compelling creative and ultimately help us drive awareness and sales growth. Curt Weber Senior Director of Brand Management - Apex Tool Group