Some people play the Lottery for the simple thrill of winning a few bucks. Others for the momentary escape that a game provides. And still others for the chance to daydream about what they’d do if they hit the motherlode. Over eight successful years as AOR for the Oregon Lottery’s gaming business, we used these simple but powerful insights to produce campaigns that not only entertained and resonated with our audiences, but that delivered quantifiable results for our client: Sales rose an average of 3-5% each year, and culminated in the Lottery hitting the $1 billion mark for the first time in history. Who says comedy isn’t pretty?