BPN’s Top 10 – April 28th, 2017

 

Debunking Programmatic Myths, Dining at the Pan Am Experience, and Poking Fun at Fashion Brands

 

Programmatic advertising has run into its fair share of problems, but not every bad rumor you hear is true. To help clear things up, a panel of experts at Digiday’s Programmatic Summit debunked four major myths.

 

 

A survey released this week from Accenture found an increase in people saying they prefer to watch video content on …

Read More

BPN’s Top 10 – April 21st, 2017

 

Programmatic Ad Spend Grows, Facebook Hosts F8 Conference, and YouTube Offers Six-Second Ads

 

Programmatic display is predicted to use 80% of all ad spend in 2017, an increase in 12% from last year. The next steps are developing private and affordable marketplaces.

 

 

Facebook hosted their annual F8 conference this week, their first conference since CEO Mark Zuckerberg drew out a 10-year technology-driven roadmap. Check out this article by Fast Company to …

Read More

BPN’s Top 10 – April 14th, 2017

 

Facebook’s Community Summit, Burger King’s Clever Ad, and Amazon’s Video Push

 

In late June, Facebook will be hosting their first-ever Community Summit in Chicago. This is the first step Facebook has taken to make CEO Mark Zuckerberg’s vision of connecting people offline a reality.

 

 

Burger King released an ad this week that cleverly uses voice recognition software. This ad engages with consumers through devices previously thought of as non-interactive by advertisers, …

Read More

BPN’s Top 10 – April 7th, 2017

 

Pepsi’s Big Faux Pas, Getting to Know Gen Z, and YouTube TV

 

Earlier this week, Pepsi released an ad that caused an uproar due to the insensitive and trivial use of current political strife in our country. Article after article was published with opinions that ran the gamut; We recommend reading Kimberly Harrington’s thoughtful and hilarious commentary.

 

 

Will Snapchat’s data save it from bigger entities encroaching on its territory? With Snapchat’s …

Read More

BPN’s Top 10 – March 31st, 2017

 

Mobile Devices, Facebook Stories, and Drive-Out Movies

 

Nowadays, we have so many mobile devices that provide the exact answers we need exactly when we need them. Google released a report this week touching on how different devices are used and the connections between them.

 

 

Autocorrect, sometimes seen as a pesky annoyance, is used boldly in this ad about sexual assault. It’s On Us, the organization responsible for the ad, is back …

Read More

BPN’s Top 10 – March 24th, 2017

 

Saving the Mobile Experience, Remaking Bueller’s Racing Home Scene, and Conserving Water

 

Big thumb syndrome, click-bait, and websites not adapting to mobile devices are among the many reasons the mobile experience is clunky and irritating. However, by being more thoughtful with design and functionality, brands and agencies have the capabilities to change this.

 

 

Over the past year, mobile video ads have transitioned into initially being muted to accommodate mobile users. With …

Read More

BPN’s Top 10 – March 17th, 2017

 

SXSW Roundup, Literary Clickbait, and Paint Chip Animals

 

This week, 2017’s South by Southwest (SXSW) attracted creatives of all types to Austin, Texas for some technology and media-based fun. To get a quick run down of all the hip happenings and trendy topics discussed at SXSW, check out this article by AdWeek.

 

 

Speaking of SXSW, some brands spared no expense when it came to interactive activations this year. From escape rooms …

Read More

BPN’s Top 10 – March 10th, 2017

 

Celebrating International Women’s Day, Dunking Oreos via Drone, and Watching Ice Melt

 

The amount of data available nowadays is mind-boggling, and communication professionals working with data need to constantly be checking the quality. To make it easier, AdExchanger distilled the questions we should be asking about data down to these six.

 

 

Timed perfectly with this past International Women’s Day, Microsoft released a 90-second video encouraging young girls and women to earn …

Read More

BPN’s Top 10 – March 3rd, 2017

 

The Latest in Space Technology, A Vacation with Oprah, and A Couple of Burger Stories

 

With NASA’s discovery of seven Earth-like planets last week, space news has been making a buzz around town. With this in mind, here are the latest and greatest companies in the space industry that are working to get us to infinity and beyond.

 

 

In honor of Black History Month, Google spoke to some of the most …

Read More

BPN’s Top 10 – February 17th, 2017

 

Amazon Venturing into Online Advertising, Apple’s New TV Show, and Taco Bell Wedding Bells

 

Facebook and Google dominate online advertising, but another competitor has entered the ring, Amazon. Last year, Amazon recorded $1.3 billion in online advertising ad spend and that number is expected to go up in the coming years. Before we know it, they could be on Google’s $80 billion level.

 

 

Apple is making a TV show. Yes, you …

Read More