BPN’s Top 10 – April 28th, 2017

 

Debunking Programmatic Myths, Dining at the Pan Am Experience, and Poking Fun at Fashion Brands

 

Programmatic advertising has run into its fair share of problems, but not every bad rumor you hear is true. To help clear things up, a panel of experts at Digiday’s Programmatic Summit debunked four major myths.

 

 

A survey released this week from Accenture found an increase in people saying they prefer to watch video content on …

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BPN’s Top 10 – April 21st, 2017

 

Programmatic Ad Spend Grows, Facebook Hosts F8 Conference, and YouTube Offers Six-Second Ads

 

Programmatic display is predicted to use 80% of all ad spend in 2017, an increase in 12% from last year. The next steps are developing private and affordable marketplaces.

 

 

Facebook hosted their annual F8 conference this week, their first conference since CEO Mark Zuckerberg drew out a 10-year technology-driven roadmap. Check out this article by Fast Company to …

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BPN’s Top 10 – April 14th, 2017

 

Facebook’s Community Summit, Burger King’s Clever Ad, and Amazon’s Video Push

 

In late June, Facebook will be hosting their first-ever Community Summit in Chicago. This is the first step Facebook has taken to make CEO Mark Zuckerberg’s vision of connecting people offline a reality.

 

 

Burger King released an ad this week that cleverly uses voice recognition software. This ad engages with consumers through devices previously thought of as non-interactive by advertisers, …

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BPN’s Top 10 – April 7th, 2017

 

Pepsi’s Big Faux Pas, Getting to Know Gen Z, and YouTube TV

 

Earlier this week, Pepsi released an ad that caused an uproar due to the insensitive and trivial use of current political strife in our country. Article after article was published with opinions that ran the gamut; We recommend reading Kimberly Harrington’s thoughtful and hilarious commentary.

 

 

Will Snapchat’s data save it from bigger entities encroaching on its territory? With Snapchat’s …

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BPN’s Top 10 – March 31st, 2017

 

Mobile Devices, Facebook Stories, and Drive-Out Movies

 

Nowadays, we have so many mobile devices that provide the exact answers we need exactly when we need them. Google released a report this week touching on how different devices are used and the connections between them.

 

 

Autocorrect, sometimes seen as a pesky annoyance, is used boldly in this ad about sexual assault. It’s On Us, the organization responsible for the ad, is back …

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