BPN’s Top 10 – March 17th, 2017

 

SXSW Roundup, Literary Clickbait, and Paint Chip Animals

 

This week, 2017’s South by Southwest (SXSW) attracted creatives of all types to Austin, Texas for some technology and media-based fun. To get a quick run down of all the hip happenings and trendy topics discussed at SXSW, check out this article by AdWeek.

 

 

Speaking of SXSW, some brands spared no expense when it came to interactive activations this year. From escape rooms …

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BPN’s Top 10 – March 10th, 2017

 

Celebrating International Women’s Day, Dunking Oreos via Drone, and Watching Ice Melt

 

The amount of data available nowadays is mind-boggling, and communication professionals working with data need to constantly be checking the quality. To make it easier, AdExchanger distilled the questions we should be asking about data down to these six.

 

 

Timed perfectly with this past International Women’s Day, Microsoft released a 90-second video encouraging young girls and women to earn …

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BPN’s Top 10 – March 3rd, 2017

 

The Latest in Space Technology, A Vacation with Oprah, and A Couple of Burger Stories

 

With NASA’s discovery of seven Earth-like planets last week, space news has been making a buzz around town. With this in mind, here are the latest and greatest companies in the space industry that are working to get us to infinity and beyond.

 

 

In honor of Black History Month, Google spoke to some of the most …

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BPN’s Top 10 – February 17th, 2017

 

Amazon Venturing into Online Advertising, Apple’s New TV Show, and Taco Bell Wedding Bells

 

Facebook and Google dominate online advertising, but another competitor has entered the ring, Amazon. Last year, Amazon recorded $1.3 billion in online advertising ad spend and that number is expected to go up in the coming years. Before we know it, they could be on Google’s $80 billion level.

 

 

Apple is making a TV show. Yes, you …

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BPN’s Top 10 – February 10th, 2017

 

The Super Bowl’s TV Ratings, A Beautiful Ode to the Climate, and Potato Advertising

 

Despite this year’s Super Bowl being the first ever to go into overtime, shockingly, the ratings did not exceed those of the 2015 Super Bowl (which currently holds the record). With the growing popularity of cord cutting options, it will be interesting to see if this rating trend continues.

 

 

What do you get when you put H&M …

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BPN’s Top 10 – February 3rd, 2017

 

The Super Bowl Edition: Preparing You For Advertising’s Big Day!

 

For a brief rundown, here is the list of Super Bowl ads you won’t want to miss this weekend. We are looking forward to hearing the discussions and opinions that come from each.

 

 

Word around town is Budweiser and their Super Bowl spot have taken the spotlight and will be the most talked about ad during the game, once again. Following …

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BPN’s Top 10 – January 27th, 2017

 

Snapchat Meets Nielsen Data, Snickers Creates A Video Game, and Tostitos Says Not To Drink and Drive

 

This week, Snapchat announced they will be working with Nielsen’s mobile Digital Ad Ratings unit, which will allow brands to target specific ages and genders on the extremely popular platform. This is a major game changer for brands looking to break into Snapchat.

 

 

Newsletters have seen a spike in popularity over the past year; …

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BPN’s Top 10 – January 20th, 2017

 

Coughing Billboards, Reaching Everest’s Summit, and Uniting a Divided Country

 

We’ve mentioned the drastic consequences the E. coli outbreak had on Chipotle’s brand last year and have speculated what they will do to reposition themselves in the healthy fast food market. Now, we are seeing steps forward as Chipotle picks new creative and media agencies. It will be interesting to see the new work.

 

 

In an effort to bring about awareness …

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BPN’s Top 10 – December 23rd, 2016

 

Super Bowl Commercial Preparation, Nationwide Bachelor Watch Party, and RIP Meerkat

 

With this year drawing to a close, we now look ahead to 2017 and the six digital trends that will redefine interaction between consumers and brands. Majority of these trends are nothing new, but the continued evolution of modern marketing.

 

 

Krazy Glue really took the lyric “toys on the Christmas tree” to the extreme this year. To show off the …

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BPN’s Top 10 – December 16th, 2016

 

Remembering PC & Mac, Serving Up Some Sick Beats, and Gran Gran The Lyft Driver

 

FourSquare is a location-based app that quickly gained and lost popularity in the early 2010s; however, thanks to smartphones being a constant pocket-sized GPS providing location data in real time, FourSquare is asking “who’s laughing now?” as this data is in high demand today.

 

 

By using the backward and forward touch points Instagram introduced when they …

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