Our story

Borders, Perrin, and Norrander photographed for Communication Arts’ agency profile, circa 1983.

Borders Perrin Norrander was founded in 1977 by advertising veterans Bill Borders, Wes Perrin and Mark Norrander. Three guys who were on a mission: To do the kind of courageous creative work that gets noticed, gets results and ultimately makes brands legendary.

Images of the agency’s former SW Oak location in Portland, OR.

Over the years, BPN’s work has done just that, winning countless awards, catapulting brands like Columbia Sportswear to the heights of global success, and helping to spark a creative advertising revolution in the Pacific Northwest.

The agency has stayed true to its mission by living by a simple creed: Timid Advertisers Needn’t Call. Our best work has always come from working with the kinds of clients who share our conviction for doing smart, courageous work – work that separates them from the competition and becomes an indelible part of their brand.

BPN Yellow Pages listing, 1977 — present.

That kind of work, time and time again over the past 40 years, has consistently yielded a remarkable result for those clients: It’s helped them punch way above their weight.

In virtually every category, from apparel to automotive, banking to gaming, retail to insurance to tourism to fast food, BPN has taken on clients of sometimes limited means and helped them compete toe-to-toe with the heavyweights in their categories.

Never has this been more relevant than today when marketers of every size are struggling to do more with less.

How do we help brands punch above their weight? For starters, by offering a full-service, integrated approach to marketing. We live in an age when more and more agencies have decided to pigeonhole themselves, focusing solely on one specialized sliver of marketing. But getting one sliver right isn’t going to solve today’s increasingly complex marketing challenges. So we don’t aspire to lead just one sliver. We aspire to lead entire brands.

We do that by integrating data-driven strategy with breakthrough creative and a seasoned team of media planners and buyers into one full-service offering. All under one roof. That combination of strategy, creative, client service and media, working hand-in-hand — not in separate offices or cities or (worst yet) separate companies, but in one collaborative team – delivers integrated campaigns that produce measurable results and lasting impact.

Borders Perrin Norrander was founded in 1977 by advertising veterans Bill Borders, Wes Perrin and Mark Norrander. Three guys who were on a mission: To do the kind of courageous creative work that gets noticed, gets results and ultimately makes brands legendary.

Top: Borders, Perrin, and Norrander photographed for Communication Arts’ agency profile, circa 1983. Bottom: Images of the agency’s former SW Oak location in Portland, OR.

Over the years, BPN’s work has done just that, winning countless awards, catapulting brands like Columbia Sportswear to the heights of global success, and helping to spark a creative advertising revolution in the Pacific Northwest.

The agency has stayed true to its mission by living by a simple creed: Timid Advertisers Needn’t Call. Our best work has always come from working with the kinds of clients who share our conviction for doing smart, courageous work – work that separates them from the competition and becomes an indelible part of their brand.

BPN Yellow Pages listing, 1977 — present.

That kind of work, time and time again over the past 40 years, has consistently yielded a remarkable result for those clients: It’s helped them punch way above their weight.

In virtually every category, from apparel to automotive, banking to gaming, retail to insurance to tourism to fast food, BPN has taken on clients of sometimes limited means and helped them compete toe-to-toe with the heavyweights in their categories.

Never has this been more relevant than today when marketers of every size are struggling to do more with less.

How do we help brands punch above their weight? For starters, by offering a full-service, integrated approach to marketing. We live in an age when more and more agencies have decided to pigeonhole themselves, focusing solely on one specialized sliver of marketing. But getting one sliver right isn’t going to solve today’s increasingly complex marketing challenges. So we don’t aspire to lead just one sliver. We aspire to lead entire brands.

We do that by integrating data-driven strategy with breakthrough creative and a seasoned team of media planners and buyers into one full-service offering. All under one roof. That combination of strategy, creative, client service and media, working hand-in-hand — not in separate offices or cities or (worst yet) separate companies, but in one collaborative team – delivers integrated campaigns that produce measurable results and lasting impact.

BPN’s marketing genius has earned us big gains in revenue and brand awareness, as well as the top marketing award in the state for our industry. They truly care about their clients. It’s a relationship, not just a job.
Danielle Cowan

Executive Director, Clackamas County Tourism & Cultural Affairs